Tyler
King
Principal UX Researcher, SAP
Case Study
AI & UX
Mid-level Designers
About The Speaker
Tyler King, a Principal UX Researcher at SAP, is an award-winning research leader specializing in enterprise UX research.
She has led portfolio-level research across lines of business at both SAP and IBM for about a decade. Tyler is a public speaker who has spoken to thousands of design and business leaders from around the world on ways to improve cross-discipline collaboration, stakeholder management, and UX leadership.
A certified Design Thinking Leader, Tyler’s work has been featured in Forbes, TechChannel, and eWeek. She is also an inventor with 3 patents issued by the US Patent & Trademark Office.
About The Talk
Fast tracking AI: How to leverage existing research to innovate
Have you noticed that companies are all racing to ship AI into their products, but they’re often doing this without considering the real needs of their users.
We’d like to think about 2 questions. How can UX research keep up with the speed of AI innovation? And how can UX research drive useful AI innovation that actually addresses real user needs?
We’ll walk you through the case study of a recent UX research project we completed — a project in which we identified 65 different AI opportunities. The catch? We did this without conducting any new research. Learn how we leveraged our organization’s robust research repository in order to uncover the hidden gems of innovation.
Key Takeaways
You don’t always need new research to uncover new insights
Valuable innovation opportunities can be revealed by tapping into existing research—if you know where and how to look.
UX research should shape AI strategy, not just support it
When aligned with business goals, research becomes a strategic driver that ensures AI solutions meet real user needs.
Collaborate with product teams, not just deliver to them
Effective research means actively partnering with product teams to co-create solutions—embedding insight into the heart of the innovation process.