Shey
Cobley
Co-founder, The Loops
Keynote
AI & UX
Mid-level Designers
Design Leaders
About The Speaker
Shey Cobley believes design is more than aesthetics—it’s about solving real business problems with impact.
Known as ‘The Pragmatic Designer,’ Shey focuses on balancing creativity with business outcomes, ensuring design is not only beautiful but also effective, scalable, and aligned with strategic goals.
Leading bp’s Design Studios, Shey oversees a team of 100+ creative specialists dedicated to supporting the energy transition and net-zero ambition through human-centered design. With over 20 years of global experience across sectors, Shey has honed the ability to craft exceptional experiences that drive results for businesses, customers, and employees alike. Passionate about design that works, Shey leverages technology, innovation, and deep user insight to create solutions that are both practical and inspiring. A
proven global leader, Shey thrives in growing cross-functional pragmatic design teams—aligning creative talent with business goals, navigating cultural nuances, and ensuring that design is a true strategic force for change.
About The Talk/Workshop
AI won’t take your job. A better designer will
AI isn’t your problem, stagnation is. Learn how feedback fuels creative and critical thinking, keeps designers ahead of the tools, and protects business value in a rapidly changing design landscape.
AI isn’t the real threat to your career or your team’s value. The real danger is stagnation. While tools get faster, many designers’ creative and critical thinking skills are slowing down, quietly eroding both capability and competitiveness.
Shey shares why she left the big-company world to tackle a hidden performance gap; feedback culture. Designers are shipping cookie cutter solutions at record speed, but without high-quality feedback, they are not getting sharper. The result? Talent that’s busy but not better, and businesses risk falling behind to competitors with more differentiated experiences.
Learn how to turn feedback into a growth engine that sharpens decision-making, boosts creativity, and future-proofs business against both technological and competitive disruption using the power of design. Because in the end AI isn’t your problem a better designer is.