Mirjam
Wouters
Global Innovation Experience Labs Lead, Royal Philips
30 Minute Keynote
User Experience
Mid-level Designers
Design Leaders
About The Speaker
As the Global Innovation Experience Labs Lead at Philips, Mirjam Wouters is shaping the future of healthcare through a powerful blend of innovation management, design leadership, and customer experience. With a focus on co-creation, she works closely with businesses and end users to drive user-centered healthcare solutions that make a real impact.
Backed by over a decade of experience in user experience and innovation, Mirjam has led rapid prototyping initiatives, organized creative hackathons, and championed bottom-up innovation. By advancing strategic design practices and collaborative thinking, she continues to inspire disruptive ideas and meaningful change in the healthcare industry.
About The Talk
Glocalization - Expanding Expertise Globally While Tailoring Corporate Strategies Locally
The “Glolocalization” masterclass looks at global UX design skills using Bangalore’s software hub strengths. Participants will learn about globalization and localization in UX through real-life examples, including Philips’ examples. They will explore cultural research methods, use of AI and user behavior analysis, to understand global-local nuances. Hands-on exercises will help adapt sample UIs for different cultures, gaining practical skills.
The session concludes with key takeaways, a Q&A, and access to further online learning. Participants will gain understanding of glolocalized UX and be ready to integrate these practices into their strategies.
Key Takeaways
Balance Global Vision with Local Relevance
Learn how to design user experiences that are globally scalable yet locally resonant by applying glolocalization principles in UX.
Leverage Cultural Research and AI for Insightful Design
Discover how cultural research methods and AI-driven behavior analysis can uncover user needs across regions and inform culturally inclusive design decisions.
Apply Practical Localization Techniques
Gain hands-on experience in adapting interfaces for different cultures — from language and visuals to functionality — through interactive exercises and real-world examples.