Kunal
Arora
UX Lead, Addverb
Lightning
User Experience
Mid-level Designers
Design Leaders
About The Speaker
Designing for the future, Kunal Arora, UX Lead at Addverb, delivers practical, human-centered solutions for warehouse automation. He ensures technology is intuitive and empowering for every blue-collar worker.
About The Talk/Workshop
Designing for Next Million Blue Collar Users
This talk explores the often-overlooked human element in technology implementation, specifically within the context of automation. Using a compelling narrative, it demonstrates how user experience (UX) design can be the key to successful technology adoption. The presentation highlights common UX challenges and showcases how a user-centered design approach, incorporating research, prototyping, and iteration, can lead to intuitive and empowering interfaces. It argues that prioritizing UX is crucial for maximizing the benefits of automation and fostering seamless human-technology collaboration. This talk is relevant to anyone involved in technology implementation, product design, or anyone interested in the intersection of humans and machines.
Key Takeaways
Prioritize UX for Blue-Collar Automation
Empowering human workers through intuitive, seamless experiences is critical—technology adoption depends more on usability than on innovation alone.
Design for the Realities of Blue-Collar Work
Account for real-world conditions like shift fatigue, language diversity, and cognitive overload. Concepts like the “3 AM Theory” help prevent costly human errors.
Simplify Interfaces: Let Tech Adapt to People
Replace jargon with icons, design for zero tech literacy, and build interfaces that offer clear feedback and easy recovery—putting users fully in control.