Joseph
Fletcher
VP, Publicis Sapient
Ted-like Talk
AI & UX
Mid-level Designers
About The Speaker
With over 25 years of global experience across the US, Europe, India, the Middle East, and Asia, Joseph Fletcher has played a key role in shaping digital experiences across industries and audiences. From holding patents on early collaboration tools that paved the way for Microsoft Teams, to building IKEA’s first Smart Home products and transforming DreamWorks’ production pipelines, his work spans innovation, impact, and scale.
Currently serving as the Regional VP of Experience for the Middle East and Asia at Publicis Sapient, Joseph leads large-scale digital business transformation programs for brands including IKEA, Jio, FlyDubai, Etisalat, Meta, Mastercard, ING, and ADCB. His journey also includes founding and successfully exiting his own design studio, bringing a deep, hands-on understanding of design leadership in both in-house and consulting environments.
About The Talk
The Evolution of Experience in the Age of Everything
We are at a critical inflection point in user experience – akin to the emergence of the browser decades ago. With generative AI, real-time data, novel interfaces, and adaptive systems, UX is evolving from screen-based interaction to intelligent, anticipatory ecosystems.
This talk explores how we must rethink experience design—not just for web or mobile, but for living systems that learn, predict, and personalise our very reality. From invisible assistants to the orchestrating of complex services, design now requires fluency in platforms, partners, and data strategies. This goes beyond individual interfaces into new operating systems between humans and machines. We’ll look at how UX individuals must unlearn and re-think what they do at a foundational level from skills to output.
Key Takeaways
Reality is becoming personalized
As AI and adaptive systems evolve, our interaction with the world is shifting from static screens to dynamic, intelligent ecosystems that tailor reality to each individual.
New skills for a new era
UX professionals must develop fluency in data, platforms, and systems thinking—moving beyond screens to orchestrating seamless, predictive experiences.
Rethinking the role of UX
To stay relevant, we must unlearn traditional definitions of UX and embrace a broader, systems-level perspective that redefines how we design for human–machine interaction.