UXINDIA 2025

Ankur

Sardana

Head Of Design, Tata Neu

Ted-like
All Things Design
All Design Professionals

About The Speaker

Ankur is a Designer, Educator and an Improv Coach.

 

An alum of the National Institute of Design and College of Business Studies, Ankur has been a Design practioner for the last 19 years. He has led teams and worked with Amazon, Samsung, OLX, Honeywell & Philips in the past. Currently, he heads Design & Research for Tata Digital. He is an awarded designer with a knack for innovation [4 patents (2 each in US and India), and designs displayed at Samsung Museum in Suwon, Korea.]

 

As an educator, he has been a visiting faculty and workshop facitilator at NID, Ashoka University, MIT ID, IIITD and Avantika University with courses like – Design Process, Storytelling in Design, Design Research & Systems Design.
 

With deep interest in theatre and storytelling, he enrolled himself in ‘Improvisational Theatre’ or ‘Improv’ at The Unexpected Productions, Seattle & Magnet Theatre, NY. He founded Nautankibaaz Improv Collective in 2017 at Gurugram. He has coached over a 1000 students and professionals in ‘Improv Toolkit’ over the years and performed in more than 120 shows across the country.

About The Talk

The Story of a Good Story

A hallmark of a good story is that will make a listener take action, they will never be the same as before.

 

This is possible when the storyteller masters the Art and Science of storytelling. This talk will covers both these aspects and provides tools to the designers to use storytelling more effectively in the creative process.

Key Takeaways

10 practical insights to instantly elevate your storytelling

Walk away with clear, actionable tips to craft stories that inspire action and create lasting impact.

Learn the neuroscience behind why stories move us

Understand how storytelling works on the brain—and how to use that knowledge to design more persuasive narratives.

Experience powerful storytelling in action

The session opens with a compelling story that demonstrates the emotional and transformative power of great storytelling.