Amber
Krishan
Founder & CEO, Futurris
Ted-like
Customer Experience
Mid-level Designers
About The Speaker
About The Talk/Workshop
Business Empathy: designing beyond Usability
In this session, Amber Krishan challenges the idea that UX design is only about reducing friction or improving aesthetics. Instead, she reframes it as a strategic discipline that directly impacts business outcomes.
Amber introduces the concept of Business Empathy—a critical mindset that enables designers to understand how their decisions influence revenue, growth, and customer retention. Attendees will learn how to define Key Desired Behaviors (KDBs) and apply principles from psychology, ergonomics, and technology to design experiences that not only engage users but also drive measurable business impact.
Key Takeaways
Why “User-Friendly” Isn’t Enough
Focusing solely on usability can overlook the deeper impact of design on business success.
The Power of Business Empathy
Understand the company’s market position, revenue model, and goals to design with strategic impact.
Defining Key Desired Behaviors (KDBs)
Learn how to identify and reinforce user behaviors that drive growth and retention.